Italy’s Emilia region is the Land of the Slow Mix, a place to explore culture and nature, food and wines and much more. And if there is an ideal way to visit Emilia, it is to not just to observe it with the eyes of a tourist, but to immerse yourself completely in the lives of the people.

Experience the territory of Parma, Piacenza and Reggio Emilia and get stuck into the myriad experiences the region has to offer. New and original journeys in the land of the Slow Mix where every holiday is unique and eclectic. Because Emilia is not a place you visit but a land to be lived.



A delight for lovers of fine wines

With 147 PDO wine cellars, food and wine enthusiasts will be in their element! In the heart of the DOC Colli di Parma, Monte delle Vigne welcomes wine lovers to its 40 hectares of vineyards on the hills of Ozzano Taro. Visit the cellars to observe the winemaking processes, and enjoy a typical tasting of your choice with wine paired with local cured meats and Parmigiano Reggiano. https://montedellevigne.it/en/product/aperistreet.

A winery dating back to 1857

Cantine Romagnoli - credit Visit Emilia

At the foot of the splendid Val Nure hills, Cantine Romagnoli of Villò di Vigolzone, a historic winery which opened in 1857, reveals the secrets of its organic grapes and how its precious bottles are produced, including its classic sparkling wines, and delightful reds. https://www.cantineromagnoli.it Organic wines are the speciality of Tenuta Venturini Baldini, which embraces 132 hectares of vineyards in the Reggio hills. Here you can experience local traditions and discover the aromas of an ancient vinegar factory while enjoying tastings of wines and local products. https://venturinibaldini.it.

Discover Reggio Emilia’s traditional Balsamic Vinegar

There are 26 producers in the Reggio Emilia Consortium for Traditional Balsamic Vinegar. An unmissable stop is the historical vinegar factory Il Vascello del Monsignore in Cervarezza Terme, where you can discover ancient production methods and secrets and legends about balsamic vinegar, in the heart of the Tuscan-Emilian Apennine National Park. https://www.ilvascellodelmonsignore.com.

The Arsenale Group has received an injection of up to €300 million from Oaktree Capital Management.

Arsenale's current pipeline projects in the hotel industry include the future Orient Express Hotel de La Minerve in Rome and Palazzo Donà Giovannelli in Venice, as well as in the luxury train sector. Its new Orient Express La Dolce Vita, in collaboration with Accor, Trenitalia-Gruppo Ferrovie dello Stato, and Fondazione Fs, includes a fleet of six luxury trains operating on dedicated routes throughout Italy and Europe. The Oaktree investment will directly contribute to the project's development and launch, which is scheduled to start in 2023. Arsenale is the result of a collaboration between Paolo Barletta and Annabel Holding, who retain complete ownership of the company.

Competing with major international players 

"We are very happy for the positive conclusion of this agreement, which lays the foundations for the expansion and strengthening of our company, both in terms of financial security and know-how,” underlines the CEO of Arsenale, Paolo Barletta. “The support of an international fund such as Oaktree consolidates our presence in hospitality, with a financial strength that allows us to compete with the major international groups.”

The group is also looking at acquiring new properties in Italy in the destination segment.

A Mira Hotels group is embracing the new micro-weddings trend in exotic locations that is now spreading fast through Italy as a result of the pandemic and the restrictions on the number of guests allowed at an event. Mira Hotels & Resorts supports this new trend, which has been popularized by celebrities and influencers. Getting married in a dream location far away from home for three whole days with fewer guests (maximum 50 or 60) but with great attention to detail, is turning out to be a much more intimate and exclusive way to celebrate the big day.

Mira organizes the wedding celebrations 

With Mira planning the event, guests are welcomed with an informal welcome dinner that brings relatives and friends together. The following day there is the wedding and the party, which can be customized as desired, and the celebrations continue with a farewell brunch on the third day, allowing guests to relax before saying their goodbyes. And those who want to stay longer, taking advantage of their stay to explore the area with friends and family, can rely on the assistance of the Mira Experience Advisor, who can recommend and plan activities to explore the destination. Mira also sets up stag and hen party packages that include sports, bicycle rides, and boat rides, and can be enjoyed over several days at the spa, on a farm, in a village or in a natural setting.  

There are Mira Resorts in Sicily, Tuscany, Apulia and the Alps

The four Mira resorts are situated in some of Italy's most beautiful regions, from the Acaya Golf Resort & Spa in Apulia’s Salento region, to Baroque Sicily with Borgo di Luce I Monasteri Golf Resort & Spa in Syracuse, and from the Maremma coast  with the Mira Riva Toscana Golf Resort & Spa to the Alagna Mountain Resort & Spa in the Alps. Let Mira organize it all, from the party to the ceremony. Each resort is in a stunning natural setting and has a wellness programme as well as a spa.

The Blowing in the Woods nature treasure hunts for children and families are organized just 15 kilometres from Parma in the Carrega Woods Nature Park. On 1,270 hectares between the Taro river and the Baganza torrent, it is as if the trees in this park speak a language all their own. To understand it all you have to do is read the messages hidden in over 120 glass jars scattered among the beech and chestnuts and through the ferns.

Children take photos to post on social media 

Children find it easy to understand the Blowing in the Woods messages project: an unusual treasure hunt in which valuable are not sealed in a chest under the ground, but are hidden around the park, allowing the young participants to experience a sense of discovery, the importance of respect for the environment and eco-sustainability. Those who find the messages can add their signature and then put them back, leaving their name in the woods. And they should not forget to take a photo and share it on social media with the hashtag #blowinginthewoods.

Family walks with donkeys

The Boschi di Carrega woodlands warmly welcome the investigations of these little adventurers and baby explorers  – with their parents in tow – and they can also take part in the research outings organized by BenNature Trekking (https://www.bennaturetrek.com/) and family walks in the company of the donkeys of the Asini nel Cuore centre (http://asininelcuore.it/).

Genoa is known for its artistic heritage as well as its great natural beauty. Spring is the best time to visit the city and be enchanted by its many treasures. From the historic centre to the maze of alleyways that reveal unexpected beauty around every corner, and from the seaside villages, where time seems to have stood still, to the numerous historical parks that are oases of peace with stunning sea views. The City Pass, which is Genoa's official tourist pass, makes it easy to customize your vacation, allowing you to choose from a variety of themed routes, and to take a bicycle or hop on public transport without having to worry about buying a ticket or waiting in line.

Euroflora is a flowering of colors, events and culture

From 23 April to 8 May Genoa will become a multi-hued garden thanks to Euroflora, one of Europe's most prestigious trade fairs. Walking around Nervi's parks and museums, which cover an area of 86,000 square metres, you can admire stunning natural masterpieces, and 250 landscape architects, horticulturists, florists, and decorators are expected to arrive in the city to turn it into a kaleidoscope of figures and colours. The scent of flowers will pervade the landscape with its  centuries-old palms, olive trees, and maritime pines, as well as a magnificent array of Italian and exotic botanical species.

The Monet exhibition in the Palazzo Ducale 

The colours of Euroflora are echoed by the works in the Monet exhibition at the Musée Marmottan Monet in Paris, and a large lush garden awaits us at the Doge's Palace to 22 May, with 50 of Monet’s works  recounting the artist’s love for nature, especially in the last phase of his life which he spent in the Giverny countryside. There are numerous iconic paintings of water lilies, weeping willows, and the Japanese bridge which the artist depicted in numerous paintings, all of which are captured through variations of light, time, and season.

Don’t miss Genoa’s magnificent Rolli palaces

The spring edition of the Rolli Days is another must-see event of the season: from May 13 to 15, 2022, the UNESCO-listed Palazzi dei Rolli historic palaces open their doors to visitors, allowing you to walk through magnificent interiors, courtyards and gardens and admire fresco cycles, late Renaissance and Baroque sculptures, and fabulous art collections. The Strada Nuova Museums: Palazzo Bianco and Palazzo Tursi, (Palazzo Rosso is currently closed for restoration), Palazzo Tobia Pallavicino, Palazzo di Francesco Grimaldi della Meridiana, and Palazzo di Nicolosio Lomellino, to name just a few, are all well worth visiting.

Make these Easter holidays really special with Armani Hotel Milan’s Easter Time offer for a relaxing, sophisticated and elegant weekend break.

Spa, aperitif and an Easter menu

By reserving a room from 15 to 19 April guests will be able to pamper themselves in the panoramic Spa, enjoy an aperitif at sunset and, upon reservation, enjoy the Easter Menu by Executive Chef Francesco Mascheroni in the 7th-floor Armani Bamboo Bar.

A chocolate massage

The Armani Spa experience includes the Dolci Coccole treatment for two. This anti-stress face and body massage with chocolate is an excellent ally for the body and the mind. Fragrant cocoa is a powerful antioxidant, and the perfect way brighten your day. The 80-minute treatment ends in the relaxation area with its whirlpool bath, sauna and icefall.

Cocktail time with splendid Milan views

After the spa, guests are invited to the Bamboo Bar to enjoy a drink from the Signature Skyline Collection, the cocktail list that pays homage to the many symbolic places in Milan that can be seen from the 7th floor bar.

A menu with Easter specialties

And those who book in advance, on Sunday 17 and Monday 18 April, can also enjoy the Easter Menu both for lunch and dinner at the Bamboo Bar. On the menu a selection of Easter-themed dishes such as an Easter egg cooked at a low temperature, San Massimo reserve rice, asparagus, Robiola cheese, liquorice soil, lamb, potatoes, artichokes and a chocolate egg. This traditional menu with a new twist on the Easter theme for cosmopolitan dishes is a memorable way to celebrate this spring holiday.  

The offer of the Armani Hotel Milan is available from €1,450 for two people in a Deluxe Room and also includes:

- Breakfast served at the Armani restaurant, or in the privacy of your room

- Welcome Armani Dolci Easter amenities by Guido Gobino

- Minibar

- Complimentary upgrade to a higher room category subject to availability

For information and reservations: +39 02 8883 8381 - This email address is being protected from spambots. You need JavaScript enabled to view it.

If you are looking for a original, avant-garde and unique exhibition in Rome, this is for you. Open until 8 January 2023 in the Chiostro del Bramante Crazy – La Follia dell’Arte Contemporanea (Crazy - The Folly of Contemporary Art) is a collection of 21 hitherto unseen works by internationally renowned artists, and more than 11 site-specific installations. There is no prescribed route, and each room and each work will totally overwhelm the visitor, completely immersing them in this "crazy" atmosphere.

Contemporary art with a twist

Among the artists participating in this “madness” are names of the calibre of Alfredo Jaar, Chilean artist, architect, photographer and director whose videos, photos and installations all come together in perfect harmony and Lucio Fontana, one of the most important contemporary artists on the international stage. Carlos Amorales, Gianni Politi, a Roman artist who creates abstract works with traditional materials and Anne Hardy, a British artist who creates art by using recycled materials will also feature.

International artists using interesting mediums

Also on display are the abstract works of Ian Davenport, the habitable and practicable environments of Gianni Colombo and two contemporary Californian artists, David Allen Burns and Austin Young who use fruit as an artistic medium. The rooms will also be invaded by the works of Massimo Bartolini, Alfredo Pirri, Petah Coyne, Janet Echelman, Thomas Hirschhorn, Tobias Rehberger, Anri Sala, Yinka Shonibare, Sissi, Max Streicher, Pascale Marthine Tayou, Sun Yuan & Peng Yu.

The nearby 4-star Eitch Borromini is a great place to stay

This Crazy art collective is a unique event in Rome, and a few steps from the cultural site hosting the exhibition, the Eitch Borromini is a 4-star hotel. In addition to offering a magical stay thanks to its panoramic views and elegant and luxurious rooms, it allows you to easily reach the Chiostro del Bramante and the main attractions and monuments of the Eternal City.