Martulli Viaggi offers Basilicata, Puglia and Campania from A to Z.
A company led by three brothers
It all began in 2014 when Francesco Martulli, with long experience in tourism, decided to set up a business specializing in guided tours of the Sassi di Matera and the Murgia Park. As the range of services expanded, and with Matera’s designation as European Capital of Culture 2019, Martulli Viaggi was established, and broadened its services to include transfers, outdoor experiences, tastings and cookery classes. And it expanded into Puglia and parts of Campania, particularly in the areas of transfers and tourist experiences. “Today the company is led by the three brothers Michele, Francesco and Gabriele Martulli and organizes tourist experiences and the logistical management of groups and events. Francesco is the technical director of the travel agency, whilst Gabriele is the technical director of the coach division,” says partner Michele Martulli.
The focus is on inbound tourism
Initially, Martulli Viaggi focused primarily on the Italian market. “Over the last five years, however, the company has established an increasingly strong presence in international markets, with a particular focus on North America, especially the United States, and South America.
This growth has been accompanied by an expansion of our services: in addition to guided tours and tourist experiences, we offer private transfers, chauffeur-driven services and logistical support. These services are particularly in demand with international clients seeking reliability, flexibility and comprehensive travel organization. Today we cater to individual travellers and families as well as groups, tour operators and international agencies, without neglecting the Italian market, which continues to represent a significant part of our business.”
The trend for 2026
“This year there was a sharp decline in Italian customers, offset by growth in the international market, which rose by almost 10%. Today our main overseas market is the US, followed by Europe, where French customers rank first." Our objectives are to expand our range in Campania, enhance our fleet with new vehicles for luxury transfers, and further consolidate our presence in Basilicata and Puglia, which are the company’s main areas of operation. A particularly important objective is to further develop Basilicata, especially the Vulture area and the province of Potenza. These are regions that are still relatively unknown, yet rich in landscapes, culture, traditions and authentic experiences that deserve to be promoted and presented to the Italian and international markets."
Expanding the fleet
Planned investments “mainly concern the expansion of the fleet, with the purchase of new high-end vehicles for luxury transfers and personalized services for individual clients, groups and tour operators, developing comprehensive packages that combine sightseeing, authentic activities and transport, whilst also promoting lesser-known areas and making them easily accessible to Italian and international customers. Our main strength lies in our ability to directly manage the entire travel experience. We have our own fleet of 8-seater minibuses and 24- and 54-seater coaches which enables us to organize transfers, excursions and services for groups to high standards of reliability, flexibility and control.”
Comprehensive, reliable travel experiences
Many of the experiences, starting with the guided tours, “are designed, organized and managed directly by Martulli Viaggi. Not being mere intermediaries allows us to control every stage of the service, minimize unforeseen issues and offer the customer a single point of contact, from booking right through to the end of the trip. Our first-hand knowledge of regions in which we work, combined with the integration of transport and experiences, enables us to create comprehensive, bespoke itineraries for individual travellers, groups, agencies and international tour operators. It is precisely this combination that sets Martulli Viaggi apart: we do not merely offer individual services, but a comprehensive, coordinated and reliable travel experience."
