“For the Olympics we are focusing on quality tourism,” says Fabio Primerano of Federalberghi Lombardia. Sports, food, wine and local traditions A great opportunity, to be seized in the best possible way. But also a dangerous boomerang should the results turn out to be less than expected: the Milan-Cortina Winter…

Tourist flows from the US to Italy grew by +2.2% from January to end August, this year. The US market loves Italy A total of 1.4 million arrivals were recorded in the first eight months of 2025 (+2.2%) and more than 765,000 are expected in the September-December period, +9.4%, with…

Italy continues to captivate American visitors with arrivals up 22% through August 2025. 1.4 million US arrivals through August 2025 According to the Italian Ministry of Tourism, 2024 saw over 8.1 million arrivals, 23.7 million overnight stays (ISTAT), and €6.4 billion in spending (Bank of Italy). In the first eight…

ItalyScape posted steady results in 2024 despite a decline in US tourist numbers. Growth in the high-spending segment Despite concerns about the decline in US tourism in Italy, ItalyScape confirms its 2024 turnover, with a steady presence of foreign customers, both individuals and groups, and growth in the high-spending segment.…

Today, 27 September, is World Tourism Day; how does this celebration resonate with Italy? Tourism accounts for over 13% of Italy’s GDP World Tourism Day will be celebrated globally today, highlighting the cultural, economic, and social value of travel. For Italy, a country where tourism accounts for over 13% of…

Holidaying in the country and at the seaside with pets offers special opportunities for relaxing and discovery. More holidaymakers are leaving their pets at home According to the 37th Eurispes Italy Report, 40.5% of Italians say they have a pet, an increase of 3.2% compared to 2024. However, challenges persist…

Cortina in September offers visitors many experiences from sport to music, wellness and gastronomic events. Sunrise breakfasts and gourmet festivals Thanks to the extended opening of several lifts of the Cortina Skiworld Consortium, in September residents and travellers can still reach the most iconic views and experience unique events in…