The first half of 2026 saw a significant increase in tourism in Italy, with an overall rise in arrivals of 4.43% compared with the same period in 2025. This was reported by the Italian Ministry of the Interior, which also highlighted the regions that showed the most significant results: Calabria: +10.54%, Umbria: +9.7% and Piedmont: +9.22%. Other regions such as Sardinia (+8.24%), Apulia (+7.43%) and Liguria (+6.56%) also contributed to this positive trend.
With regard to arrivals from abroad the increase was 6.45% over 2025. The regions that benefited most from the boost in international visitors include Calabria (+23.19%Puglia (+14.63%), Abruzzo (+14.04%), Molise (+13.14%), Basilicata (+11.55%), Sardinia (+11.44%) and Piedmont (+10.38%).
These figures give pause for thought and could signal a change in direction, with a move towards "lesser-known" destinations compared to the most prestigious cities and the best known and most sought- after regions. We shall see whether the figures for the second half of the year confirm a trend that could redistribute tourist flows more evenly, while benefitting lesser-known areas and local economies.
Combined with an extension of the peak seasons, this trend could mark a turning point set to develop further in years to come. Meanwhile, regions such as Calabria, Abruzzo, Molise, Basilicata, Piedmont and Umbria are reaping the rewards of a tourism policy that has successfully generated value.
Isabella Cattoni
Journalist
