In the Marche on horseback, discovering the region that could be called the last frontier of experiential tourism.
Discovering the Marche on horseback
In the region that inspired the poet Giacomo Leopardi, ButteroZone offers horseback experiences with something extra: the authenticity of genuine love. Created by Giacomo Bartolucci and his wife Erica Sebastianelli whose passion for horses and their Marche region led them to share this passion. The philosophy behind ButteroZone is based on four key points.
Exclusivity, connection, passion and food
First, exclusivity. The exclusivity of being able to appreciate nature and the territory, and the uniqueness of the experience. Second, connection. The idea being to create an intense connection with the horses and the rider. There is also room for passion. ButteroZone was set up in 2021 from this passion for horses and for the Marche, handed down by families who have come together to create a network of relationships and activities designed to gently introduce people to horses, even for the first time. The route is designed to take about half a day, with the introductory half-hour with the horse designed to get you in the right mood for the ride, which lasts about 50 minutes. The destination of the excursion is always a refreshment point, where Erica Sebastianelli has set up a welcome using local products, to be enjoyed during a break of about 45 minutes.
“Our dream was to be able to share so much beauty”
”We developed the product from our love of nature, animals, and the Marche region and all the wonderful things it has to offer. We created ButteroZone to introduce all this to anyone who wants to get closer to it: our dream was to be able to share so much beauty,” explains Giacomo Bartolucci. ButteroZone is something unique in the world of horses, taking the form of ButteroExperience rides, with destinations in different locations for the aperitifs.
Aperitifs in different nature settings
Participants can choose between Aperinfiume, a route that leads to the Cesano river, which marks the border between the provinces of Pesaro and Ancona. Or Aperincollina to a panoramic viewpoint from which you can take in Mount Catria, valleys, hills and even the Adriatic Sea. Aperinballa, on the other hand, takes you back to the festivals of yesteryear, as in this case with the gourmet moment sitting on a bale of hay. And then there is Aperinlocanda, which leads to a vantage point with views of the ancient village of Montalfoglio.
