A new website and app for ITA Airways: both digital channels have been developed on the Lufthansa Group’s technology platform for flight and service management.
A harmonized experience across the Group’s airlines
The new digital ecosystem guarantees passengers “a harmonized experience across the Group’s various airlines, whilst preserving the elements of ITA Airways’ brand identity, the essential characteristics of the brand’s identity and its look and feel”. The new solutions range from flight search and booking to payment, as well as the management of additional services, travel information and refund requests. Passengers can also easily view existing ITA bookings and manage them directly via the app or website. Both channels allow ITA Airways flights to be combined with those of other Lufthansa Group airlines in a single booking.
"A key milestone in the airline’s integration within the group"
“The introduction of ITA Airways’ new digital services, developed on the Lufthansa Group’s technology platform, represents a key milestone in the airline’s integration within the group," said Lorenza Maggio, chief strategy, integration, IT & touchpoints ITA Airways. This development is part of the broader collaboration between ITA and the Lufthansa Group, which in 2025 has already led to the introduction of codeshare flights offering access to over 150 destinations, the integration of the Volare and Miles & More loyalty programmes, and reciprocal access to airport lounges. “The aim is to offer our customers an increasingly simple, intuitive and integrated digital experience, whilst ensuring a harmonized customer experience across the group’s airlines and enhancing the ITA brand identity.”
New services will gradually be introduced
In the coming months, the digital offering will be further expanded: in addition to access via Travel ID, which is already available, new services will gradually be introduced on the app and website, including the integration of Miles & More, automatic notifications via email and push notifications, and a harmonized check-in system for all Lufthansa Group airlines.
