BWH Hotels Italy & South-East Europe is expanding its presence in Liguria with the addition of two new hotels.
There are now 13 BWH hotels in Liguria
The new properties are the Sublimis Boutique Hotel, a WorldHotels Elite property in Camogli, and the Sure Hotel by Best Western Nologo in Genoa, both managed by Siho-Hotel Operations. This brings the number of properties in the network across Liguria to 13 and marks an important milestone for Siho, the management company of BWH Hotels, which, with these new additions, has reached a total of six hotels within two years of its launch, bringing its overall portfolio to 340 rooms in Genoa, Camogli and Forlì.
Management of the properties is entrusted to Siho
“The addition of the Sublimis Boutique Hotel and the Nologo enriches the offering in Liguria with complementary segments, ranging from upper-upscale to the most innovative economy segment,” says Sara Digiesi, CEO BWH Hotels Italy & See. “This move confirms our growth strategy and the group’s ability to offer a comprehensive ecosystem that can enhance the identity of individual properties through the brand’s global strength, even in distinctly leisure-oriented destinations. Management of the properties is entrusted to Siho, a company established to manage affiliated hotels. The company forms part of the group’s broader expansion strategy, complementing partnerships with national and international operating companies, white-label brands and independent hoteliers. 
"Highlight the unique characteristics of each property"
“We are proud of these new openings, which together represent an important milestone and demonstrate how Siho is a concrete response to the sector’s needs and generational changes,” adds Giovanni Simonetto, president Siho. “Our mission is to optimize every operational aspect to ensure portfolio-wide efficiency, while preserving the flexibility needed to highlight the unique characteristics of each property.”
Hotel Nologo is a new Sure Hotel
The Sublimis Boutique Hotel in Camogli joins the BWHHotels portfolio, positioning itself in the high-end segment under the WorldHotels Elite brand. In a charming 19th-century historic villa, in one of the most beautiful towns on the Riviera, the hotel overlooks the sea of the Paradiso Gulf. The 4-star hotel has 21 rooms, all with breathtaking sea views. This Adults Only retreat (for guests aged 16 and over) is for those seeking tranquillity and absolute relaxation, and invites guests to immerse themselves in the magic of Camogli, as well as offering exclusive services and moments dedicated to well-being. BWH Hotels is also expanding its presence in Genoa with the Nologo, which joins the Sure Hotel by Best Western brand. Located in the San Vincenzo district, the hotel is just a short walk from Genoa Brignole station. Its 56 rooms, each featuring a specific colour scheme, evoke musical vibes: a concept that blends perfectly with the artistic spirit of the neighbourhood.
