Icon Collection closes 2025 with solid results and looks ahead to 2026 with consolidation and development in the luxury segment.
A 5% growth at group level in 2025
“Turnover for 2025 stands at €20 million, with 5% growth at group level, skewed towards our luxury target companies, confirming that we are on the right path towards excellence, the development of new high-end products and the refinement of standards,” says Federico Ficcanterri, CEO of Icon Collection.
The Sense Experience Resort
Properties with a strong international focus
2026 is focused on the 5-star luxury segment with The Sense Experience Resort repositioned in the 5-star segment, and Park Hotel Marinetta - two properties with a strong international focus and a customer base of over 45% from DACH countries. “2026 will be a year of consolidation for the commercial development of The Sense Experience Resort in the 5-star luxury segment, both in terms of key market players and in terms of product,” explains Ficcanterri. 
Antico Podere San Francesco
“New suites and apartments for Antico Podere San Francesco”
At the same time, the group is upgrading the Antico Podere San Francesco from a residence to a high-end resort: ‘The heart of the renovation will be the creation of 13 new units, including suites, apartments and rooms, designed to offer comfort, privacy and communication with the outside world,” explains the CEO. The project is part of a four-year development plan from 2027 to 2029 that envisages further expansion with new units, a spa, gym, conference room and restaurant, boosting the property's positioning in the experiential luxury segment. The upgrade to 5-star luxury of The Sense Experience Resort, completed in 2025, generated a 10% increase in ADR, with an expected increase of more than 40% at the end of the project. 
Park Hotel Marinetta
Sustainability remains a strategic pillar
The Group continues to invest in human capital through training and consulting programmes while sustainability remains a strategic pillar and the Icon Collection is also assessing new development and acquisition opportunities in cities such as Turin and Bologna. For information: www.iconcollection.it
